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Can you tell us a bit about yourself?
I was born and raised in Finland and for the last twenty years now I’ve been offering authentic, immersive experiences in the region of Lapland. Originally, I worked with my sister as operations manager for her tour company. So, finding, sourcing and planning trips and excursions and this equipped me with a vast knowledge of the area and the tours that were being offered.
Keen interests of mine are photography and getting out into nature. I’d probably say that in total I have over 200,000 pictures of the northern lights alone and my pictures have been published in multiple publications across the world. It was these interests that gave me the idea to set up my own tour company, offering northern lights experiences. What I noticed is that, whilst people were coming to visit an see the incredible northern lights in all their glory. Every person I spoke to didn’t know how to take an equally incredible photo that would do the them justice. So here I got the idea of running photography workshops out in the field, teaching people how to capture the true beauty of the northern lights.
So from this point onwards, I expanded and began offering other authentic experiences from the northern lights, to husky adventures, to reindeer encounters, to meeting a traditional lappish family. And the rest they say is history…
What makes your experiences special?
When you visit Finland and come on one of my experiences, you just can’t compare it to anything else. They’re definitely not your standard experiences, the natural sights you see here are definitely unrivalled, everything is so real and so pure. And no two experiences are the same, due to the nature of the northern lights and the wild experiences you can guarantee there’ll be something special on each trip.