Get off the beaten track into local culture with day experiences to longer adventures


Global Co-operative co-owned by local partners using real local experts and guides


Support local communities, environments and wildlife


Book with confidence - ABTA members & secured payment powered by Stripe


We're confident your experience will meet your expectations - our Experience Guarantee

We both had a fantastic, fabulous, incredible and unforgettable time. ‘…you are well informed on the various destinations and so incredibly friendly. ‘Thank you, thank you, thank you
Sophie - London
This trip was amazing. If you want to experience a ‘local’ trip and see some stunning parts of northern Vietnam which not many travellers have seen, then this is perfect for you.
Jonty - UK
Have been to Rome many times and this was completely new, exciting and different! Marco was wonderful and everything we did enhanced our experience for the day!
Melville - New York
Italy Food Tour - We had a fabulous time! Our Trastevere tour guide Sarah was simply amazing. She had such an incredible personality & what a sense of humor. The food & wine was superb
Dave M - Yorkshire

Why Choose Not in the Guide Books

We find unusual, unique things to do

  • Immersive, authentic, local experiences
  • Explore the country and places that most tourists don’t see
  • Find hidden gems that really interest you

We are a global cooperative of the best local operators

  • Our local partners have a share in the success of our business
  • They provide immersive & authentic experiences in keeping with the area you are visiting
  • Our experiences support local communities, wildlife and environment

We specialize in private modular experiences for you to build your own itinerary

  • Our experiences are modular so you can create your own itinerary with as much or as little activity and relaxation as you want
  • There are some options for you to join a group for part of your trip

Book your holiday with complete confidence from start to finish.

  • With our stripe secured payment system
  • 24/7 emergency support from the UK and in destination
  • We provide an Experience Guarantee

Join the community

Get off the beaten track and support local communities that you visit
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