Welcome to Not in the Guidebooks: Your Gateway to Extraordinary Travel

Are your clients seeking exciting, immersive holidays that go beyond the ordinary? Look no further. At Not in the Guidebooks, we specialize in experience-led journeys that reveal the authentic heart of each destination.

Our unique offerings:

Locally crafted, expertly curated experiences
Private travel itineraries for discerning clients
Premium, boutique accommodations with local character
Sustainable, responsible travel practices (B-Corp certified)
Diverse destinations from Arctic adventures to tropical escapes

As a trusted partner for travel agents, we provide you with the tools and support to create unforgettable journeys for your clients. Whether it’s an Arctic expedition, an immersive cultural experience, or a special interest holiday, we’re here to help you deliver exceptional travel memories.

Join our community and unlock a world of travel possibilities that truly aren’t in the guidebooks.

How we do it...

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Experience First

Our Experience First philosophy crafts unforgettable journeys. Our itineraries blend immersive activities with unique accommodations, striking the perfect balance between adventure and relaxation. Offer clients more than just a trip - present them with transformative experiences that create lasting memories and inspire future travels.

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Designed and Delivered by Local Hosts

Local expertise brings destinations to life. Our itineraries, designed and delivered by passionate local hosts, reveal hidden gems often overlooked by tourists. Offer your clients authentic, insider experiences that go beyond typical sightseeing, creating unique memories and stories they'll cherish for years to come.

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Private & Premium

Elevate your clients' travel experiences with our Private & Premium offerings. Customize exquisite journeys featuring handpicked, unique local accommodations. From boutique hotels to luxurious hideaways, we provide exclusive options that ensure comfort, authenticity, and unforgettable moments tailored to discerning travelers' preferences.

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Sustainable & Responsible

Certified B-Corp status backs our commitment to sustainable travel. Sell with confidence, knowing each trip supports local communities and environments. We handle the responsibility, so you can focus on offering clients incredible, guilt-free adventures they'll treasure. Sustainability meets unforgettable experiences.

Discover our green commitment

Why agents love us...

Why agents love us...

We help travel agents create unique experiential holidays – that happen to be sustainable

We’ve done the hard work for you – only offering sustainable journeys

Simple to Shop itineraries – (with personalised downloads)

Private Independent Journeys – completely customisable & flexible

We offer something different with easy to download inspirational content

Become an agent partner

Sustainability made easy...

Sustainability made easy...

Sustainable Adventures: Unforgettable Experiences with Environmental Responsibility baked in...

At Not in the Guidebooks, we’re redefining travel for discerning clients. Our experience-led journeys, crafted by locals and curated by experts, offer a gateway to the heart of each destination. From Arctic adventures to tropical escapes, we provide private itineraries, premium boutique accommodations, and unforgettable experiences that can’t be found in traditional guidebooks.

As a B-Corp certified company, our commitment to sustainability goes beyond words:

We collaborate exclusively with local hosts who share our values

We prioritize local produce and support local economies

We guide travelers away from overcrowded hotspots to reveal the authentic essence of each destination

We strive for a positive or minimal environmental impact in all our operations

We only observe animals in their natural habitats, ensuring responsible wildlife encounters

Partner with us to offer your clients more than just a holiday – give them authentic, transformative travel experiences that create lasting memories while contributing positively to local communities and the environment.

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Artic Adventures

Transform winter into magic with our Arctic Adventures Collection. Picture clients marveling at the Northern Lights in Lapland, mushing through snowy forests in Norway, or soaking in Iceland's otherworldly hot springs. These aren't just trips—they're once-in-a-lifetime experiences that will have your clients raving (and booking again!). Unlock the secrets of the Arctic and boost your sales with these unforgettable, off-the-beaten-path journeys.

Explore our Artic Adventures

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Immersive Iteneraries

Unlock extraordinary journeys with our Immersive Collection. Local hosts guide travelers beyond tourist traps, revealing authentic cultural experiences from Costa Rican rainforest adventures to scenic Sri Lankan train journeys. Offer clients unforgettable stories and deep connections with vibrant local cultures, ensuring repeat bookings and lifelong memories.

Explore our Immersive Collection

Join our agent community...

Connect with over 11,000 UK agents in our exclusive Facebook group
Access unique, responsible travel experiences for your clients
Differentiate your offerings with our sustainable, authentic journeys
Benefit from our expert support and ready-to-customize itineraries

Ready to offer unforgettable, responsible experiences to your customers? Complete the form below, and we’ll promptly provide you with all the details to get started. Join our community today and transform the way you sell travel!

Agents - Register Now

Please note: by registering as an agent, we will automatically add you to our agent newsletter list so you can stay up to date with new products and offers. Should you wish to unsubscribe at anytime, simply click the unsubscribe link in the email.

Join our community

Get off the beaten track and support local communities that you visit.

Sign up for inspiriation for your itinerary, new experiences and special offers.