Our Team

Meet the Not In The Guidebooks team

We are a group of people united by a love of travel. Together we are well on the road to creating a new dynamic business that allows fellow explorers to discover unique, authentic experiences, the kind of experiences that create memories that last a lifetime.

We understand that travel can’t be summed up by photos of famous sights and landmarks. What makes travel so special is the connection one makes with the local people, it’s experiencing new cultures and learning about other ways of living, and seeing a place through the eyes of a local.

We’re working to bring experiences like this to you so that you too can discover the world through a local lens and experience things that are not in the guidebooks.

Carol

Carol

CEO & Founder

With a passion for authentic travel, Carol leads our mission to provide unique, sustainable experiences. Her vision drives us to connect travellers with local communities, fostering cultural understanding and responsible tourism. Carol’s next dream destination is Chile & Patagonia, where she hopes to explore its rich culture and lush landscapes.

Debbie

Debbie

Sales Director

Debbie’s enthusiasm for extraordinary travel experiences shines through in her leadership of our trade sales initiatives. She excels at building partnerships and connecting travel agents with our unique adventures, always emphasising responsible tourism. Debbie’s wanderlust is calling her to discover the hidden gems of Thailand.

Claire

Claire

Operations Manager

Behind every seamless journey is Claire’s meticulous planning and problem-solving. She ensures our operations run smoothly, from booking to return, enhancing the traveller’s experience every step of the way. Claire dreams of exploring the diverse ecosystems and wildlife of Costa Rica.

Caroline

Caroline

Operations Manager

Caroline’s skill in nurturing relationships with travel trade partners has been instrumental in expanding our industry reach. Her deep understanding of the travel market helps us stay ahead of trends. Caroline’s next dream destination is Vietnam, with its rich history and stunning landscapes.

Huw

Huw

Product Manager

Huw’s expertise in curating unique, sustainable travel experiences is unparalleled. He constantly seeks out new and exciting destinations that align with our mission, ensuring our offerings remain fresh and impactful. Huw’s next personal adventure aspiration is to trek through the Atlas Mountains of Morocco.

Hannah Y

Hannah Y

Product Executive

Hannah’s role in curating and developing our travel experiences is vital to our success. Her keen eye for unique, off-the-radar destinations keeps our offerings fresh and exciting. Hannah’s next dream destination is Costa Rica, where she hopes to explore its incredible biodiversity.

Tracy

Tracy

Sales and Operations Manager

Tracy expertly bridges our sales and operations, ensuring our unique travel experiences are both enticing and smoothly executed. Her attention to detail and customer-first approach have resulted in consistently high traveler satisfaction. Tracy hopes to explore the fjords and northern lights of Norway on her next adventure.

Vicky

Vicky

Sales Executive

Vicky’s talent lies in matching travellers with their perfect adventure. Her extensive knowledge of our offerings and genuine enthusiasm for travel help create lasting memories for our customers. Vicky’s personal travel aspirations include embracing the serenity of Kyoto’s hidden temples.

Hannah M

Hannah M

Sales Executive

Hannah guides our customers through the booking process with patience and expertise. Her in-depth knowledge of our experiences ensures travelers find their perfect adventure. Hannah’s next personal travel goal is to immerse herself in the vibrant culture and cuisine of Vietnam.

Shelley

Shelley

Tailormade & Flights Specialist

With 26 years of experience as a business travel consultant and travel agent, including roles at Thomas Cook and Hays Travel, I’ve developed a wealth of expertise in creating seamless, tailored travel experiences. I was eager to join Not In The Guidebooks to be part of a company that’s shaping immersive, authentic travel. I’m passionate about crafting unforgettable journeys and can’t wait to help clients explore the world in a truly unique way. Next on my travel list? Costa Rica!

Manisha

Manisha

Marketing Manager

Manisha brings a creative flair to her storytelling and strategic marketing, bringing our unique travel experiences to life for the trade. With a keen eye for what resonates, she ensures our partners have the tools and inspiration they need to share extraordinary journeys with their customers. Her next dream escape is to Southeast Asia, where the depth of culture and incredible cuisine are calling her.

Michelle

Michelle

Trade Marketing Executive

Michelle provides crucial support to our trade partners, equipping them with everything needed to showcase our unique offerings. Her efficiency and communication skills strengthen our industry relationships. Michelle dreams of exploring the ancient Incan ruins and diverse landscapes of Peru.

James

James

Social Media Executive

James brings our unique travel experiences to life across social platforms, engaging our community with compelling content. His creativity and strategic approach have significantly boosted our online presence and traveler interactions. James is eager to capture the vibrant street life and hidden corners of Marrakech for his next social media adventure.

Our Advisory Board

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