About Us

At Not In The Guidebooks we are passionate about helping people have the most amazing experiences on their travels, through meeting local people, exploring the area, the history and the culture of the place and discovering alternative experiences that are unique to the place you are visiting.

We do this by carefully selecting partners who are local experts in the destination you are travelling to.  They live there and know the best spots to see and have contacts to provide the very best experiences whether that be in adventurous activities, historical knowledge or the best foodies to teach you how to make traditional dishes from the region.

We are creating a Global Collective shared and co-owned by our local partners who are as obsessed as we are with local responsible travel.  Our Partners are on a mission to find and deliver the best and most authentic experiences unique to their hometown. They keep their finger on the pulse and know what is on and when are the best times to go.

Why we started – I was working for a large travel organization that specialized in small group travel with exciting itineraries. Only a lot of people I spoke with wanted these immersive itineraries without having to go on a group tour.  Some of these travelers had members of their families who had different interests and wanted to do different activities (they didn’t want to all have to stick to a fixed agenda) and other people said they didn’t want to choose between an activity holiday or a beach holiday – they wanted to do a bit of both.

So Not In The Guidebooks puts you in the driving seat. You choose whether you want experiences to do together or different things for different members of your group. You choose whether you want to do an immersive tour in a few destinations before you chill on a beach.  However you like to holiday – we can help you find the most interesting things to do in the region.  We have created a premium marketplace giving you direct access to off the beaten path, premium, authentic experiences.  Experiences that you will remember forever.

We started this adventure in Cape Town, Sri Lanka and Edinburgh … and now we have partners in India, Vietnam, Costa Rica and Colombia to name a few and we will expand to other places soon. But only when we have met the right people who want to be a part of our journey.

Contact us here if you think that person could be you! (or email me direct at [email protected])

Read some of our latest stories and articles that inspire us in Our Latest News