Our Host: Jouni

Lapland

For Jouni, the wilderness is more than just a destination – it’s a way of life. As the third-generation owner of his family’s company of Harriniva Hotels & Safaris, he has dedicated his life to guiding people into the heart of nature. With decades of experience and a deep-rooted passion for the wild, Jouni helps travellers discover not only the breathtaking beauty of the Arctic outdoors but also the best within themselves.

Jouni is a third-generation wilderness expert and proud owner, a family company with over 50 years of history in Arctic travel. Having grown up in the heart of Muonio, he has spent nearly his entire life surrounded by its pioneering spirit and the northern wilderness he calls home. With decades of personal experience and a deep-rooted passion for the wild, Jouni has helped shape Lapland’s tourism industry and set the quality standards that others now follow.

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