At Not In The Guidebooks, we believe that travel has the power to transform lives and communities for the better.

Founded on the principle of providing travellers with off-the-beaten-path experiences led by local experts, we have always prioritized sustainability and ethical business practices. From supporting small-scale local operations and businesses, to promoting responsible tourism initiatives, we have always actively sought to create meaningful connections between travellers and local communities while fostering environmental stewardship.

Not In The Guidebooks is honoured to achieve B Corp certification, which reflects our unwavering dedication to responsible and sustainable travel. From the outset, we have been committed to offering authentic travel experiences that empower local communities, protect cultural heritage, and minimize environmental impact. This certification reaffirms our commitment to these values and inspires us to continue driving positive change in the travel industry.

As a B Corp, Not In The Guidebooks joins a global community of businesses that prioritize purpose over profit and strive to make a positive impact on people and the planet. The rigorous certification process evaluates a company’s performance across five key impact areas: governance, workers, community, environment, and customers.

Becoming a certified B Corporation aligns seamlessly with our core values and long-term vision. By meeting rigorous standards of social and environmental performance, Not In The Guidebooks has demonstrated our commitment to being a force for good in the travel industry and beyond.