Crowdfunding 23 FAQs

Not in the Guidebooks is already part-owned by our community of agents and hosts and as we continue to grow we launched our 2nd Crowdfund campaign on 5th June! Within 2 days we had hit our target, so we decided to overfund which means it’s not to late for you to get involved! However time is limited as this campaign ENDS ON 8th JULY and will not be extended.


Want more information about this opportunity? Take a look below for some of our most frequently asked questions, or get in touch with any specific questions.


What is Crowdfunding?

Simply put, crowdfunding is a way for businesses that are raising investment funds to open this up to their community.

We are crowdfunding so that we can be part-owned by our community who will share in our success as we grow and help shape our direction of growth!


Why are we raising funds?

We have seen significant growth in demand for experiential, adventure and wellness holidays.    Travellers want to travel experientially, responsibly, and in a more eco-friendly way.  Our vision is to make local travel accessible in a way that fits into the travellers agenda. We work with local partners who are passionate about their experiences, their skills, where they live and keen to share it’s best kept secrets.

We are dedicated to helping create the most memorable holidays for our customers. We make it easy to access experiences and create experiential trips, so that customers can get under the skin of a new place and experience first-hand what makes it so special. All in a way that supports local communities, and protects the planet.

We are looking to bring onboard more amazing experiences, make it easier to find and book the right experience for you or your customers and to create more inspirational content for you to share. Our small, experienced team are obsessed with finding the very best local experiences and are growing the catalogue by the day. We are well on the way to developing best-in-class technology that includes live availability checks for our experiences, and an in-destination app.

We have raised over £300,000 from top investors including London Business School E-100 angels and  we are now ready to scale up and accelerate growth to become the number 1 provider of local, authentic experiences and experiential holidays across the globe. Our crowdfunding campaign will support these growth plans whilst at the same time offering our customers, partners and friends the chance to own a part of Not In The Guidebooks and share in our success.


Where are we spending the money?

We have planned to raise funds to grow and invest in…

  • More amazing authentic experiences
  • Inspiring content
  • Best in class technology to make it easy to find experiences and an app to give you all your docs and information in destination.


Why are we raising funds now? 

We are crowdfunding now as we have successfully kicked off our fund raise and want to offer our agent and host partners as well as our customers the opportunity to join in with this raise and share in our success.

What does my investment buy?

  • Your investment will buy shares in our Company. We are raising between £500,000 and £1m offering our shares at £2.54 per share.  You can buy a minimum of 5 shares for £12.70, 50 shares for £127, 100 shares for £254 or 1000 shares for £2,540. We have grown over the past 3 years and this is reflected in the growth in our value.  Our aim is to continue to grow so that we increase the value of your shares.

What happens to my money that I invest?

The money invested will be used to source more amazing experiences, inspirational content and marketing and improve the technical capabilities of the site – we have some really exciting plans to develop an app and other innovative developments.


What could I potentially make by investing money now and what are the risks?

If we double the value of our business you double your money.  If we grow tenfold – so do you.  Investing in shares is always a risk and so you should only put in the amount you would be willing to lose if things don’t go to plan.


Can I get my money back out at any time?

We are crowdfunding with Seedrs who have the only secondary market for early stage investors.  This means that you can sell your shares to other investors on the platform when they open their market which they do one week every month.

Please note that investing involves risks, including loss of capital, liquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Not all shares will be eligible for the Secondary Market and, even if they are, the ability to buy and sell shares will depend on demand. Investors should not assume that an early exit will be available just because a secondary market exists.


What is the benefit of me investing money?

The benefit is that you will own a small part of a growing company and as we increase our value so does the value you have invested grow.

We are also offering rewards – for you personally when you go on any of our experiences (see the chart below)

As travel agents we are offering these discounts for your own personal use, and you will still earn your commission after those discounts have been applied.  You will also be part of a VIP owner agent group, have first access to any limited promotions and be invited to special events.

As a local partner you also will get discounts when you travel with us but in addition your investment will be used towards marketing packages to promote your experiences and itineraries.  Find out more here.

How much can I invest, is there a minimum?

You can invest from as little as £12.70 for 5 shares, up to as much as you want!

If I decide to invest what should I do next?

Watch our simple video for the next steps!


How long have I got to decide?

The campaign closes on Saturday, July 8th.  We have already reached our target but we are overfunding so that we can raise sufficient funds to supercharge our growth.


Is this the only funding Not in the Guidebooks will be doing? 

A healthy business will always raise money to scale and grow, so yes we will continue to raise funds where required in order that we can develop the business further.  At every new round of funding we would expect the value of the business to increase therefore there is a benefit to investing early in this early round as at the next round your investment will buy more shares.


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