Crowdfunding FAQs

Not in the Guidebooks is crowdfunding! Want more information about what exactly that means for you? Take a look below for some of our most frequently asked questions, or get in touch with any specific questions.


What is Crowdfunding?

Simply put, crowdfunding is a way for relatively new businesses to secure additional funding to accelerate and develop future growth through collective investments of individual people(investors).

A healthy business will always be raising funds to scale and grow.


Why are we raising funds?

We have found that the effect of Covid-19 has made people a lot more concerned about how they will travel in the future, who they will travel with and where they will go.  They want to travel experientially, responsibly, and in a more eco-friendly way.  Our vision is to make local travel accessible in a way that fits into the travellers agenda. We work with local partners who are passionate about their experiences, their skills, where they live and keen to share it’s best kept secrets.

We are dedicated to helping create the most memorable holidays for our customers. We make it easy to access experiences and create experiential trips, so that customers can get under the skin of a new place and experience first-hand what makes it so special. All in a way that supports local communities, and protects the planet.

We have raised over £250,000 from top investors and have almost 1,000 authentic, local experiences on offer. Our small, experienced team are obsessed with finding the very best local experiences and are growing the catalogue by the day. We are well on the way to developing best-in-class technology. That includes live availability checks for our experiences, and an app for booking on location.

We are now ready to scale up and accelerate growth to become the number 1 provider of local, authentic experiences across the globe. Our crowdfunding campaign will support these growth plans whilst at the same time offering our customers, partners and friends the chance to own a part of Not In The Guidebooks and sharing in our success.


Where are we spending the money?

We have planned to raise funds to grow and invest in…

  • More amazing authentic experience
  • Inspiring content
  • Best in class technology including an app to give you all your docs, and be able to search in destination for experiences near you


Why are we raising funds now? 

We are crowdfunding now as the government recently launched an incentive called the Future Fund which means they will match all the money we raise,  therefore doubling any investments and giving us double the opportunity to grow the business.



What does my investment buy?

  • Your investment will buy shares in our Company

What happens to my money?

The money invested will be used to source more amazing experiences, inspirational content and marketing and improve the technical capabilities of the site – we have some really exciting plans to develop an app and other innovative developments planned.


What could I potentially make by investing money now and what are the risks?

If we double the value of our business you double your money.  If we grow tenfold – so do you.  Investing in shares is always a risk and so you should only put in the amount you would be willing to lose if things don’t go to plan.


Can I get my money back out at any time?

We are crowdfunding with Seedrs who have the only secondary market for early stage investors.  This means that you can sell your shares to other investors on the platform when they open their market which they do one week every month.

Please note that investing involves risks, including loss of capital, liquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Not all shares will be eligible for the Secondary Market and, even if they are, the ability to buy and sell shares will depend on demand. Investors should not assume that an early exit will be available just because a secondary market exists.


What is the benefit of me investing money?

The benefit is that you will own a small part of a growing company and as we increase our value so does the value you have invested grow.


How much can I invest, is there a minimum?

You can invest from as little as £10, up to as much as you want!


If I decide to invest what should I do next?

Watch our simple video for the next steps!


How long have I got to decide?

The campaign closes on Friday 11th September.  We have already reached our target but we are overfunding so that we can raise sufficient funds to supercharge our growth.


Is this the only funding Not in the Guidebooks will be doing? 

A healthy business will always raise money to scale and grow, so yes we will continue to raise funds where required in order that we can develop the business further.  At every new round of funding we would expect the value of the business to increase therefore there is a benefit to investing early in this early round as at the next round your investment will buy more shares.


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