Our CEO Vanessa Lenssen comments on creative holidays in The Independent
It’s been our lucky week in the world of the national press!
Here’s what Vanessa had to say:
It seems taking a holiday that keeps you busy is the new “relaxing escape”. Vanessa Lenssen is chief executive of NotInTheGuidBooks.com, which has more than 1,000 learning holidays in 37 countries, from making paints in Spain to mastering butchery in France. She says this type of break was forecast to be the number one niche-market growth area when she launched her company in 2007. “And despite the recession,” says Lenssen, “we’ve seen a doubling in demand each year.”
Lenssen was inspired to set up GoLearnTo by her own holiday experience. “It was about switching off, getting my brain out of work mode and into something else. I needed to do something,” she says. She believes giving a subject a go on holiday is a fun approach. “There’s a feeling of ‘I can’t fail, I’m on holiday, nobody knows me, I’m just going to enjoy it’.”
She designs her courses so that there’s a balance of activity and relaxation. “We build in downtime. There has to be that restful holiday feeling. There’s time for you to do what you want, time off from the group,” she says. After all, you are supposed to be on a break.