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Holidays and travel have always been an opportunity to switch off and unwind from the stresses and challenges of daily life. However, the wellness retreat and tourism industry is expanding at almost double the rate of the tourism industry as a whole, with the Global Web Index predicting that by 2022, the market will be worth an eye-watering $919 billion.

But what’s driving this new thirst for yoga on a pristine beach on the coasts of Costa Rica, or bespoke supervised fitness sessions in sunny Andalucia?

In this article, we take a look at some of the key reasons driving the wellness holiday boom and one of the fastest moving trends in the tourism industry.

Faster Lifestyles and More Self-Awareness

people going up and down escalators

Over the past couple of decades or so, mental health has crept from being a relatively ignored issue, to one at the forefront of countless campaigns, charities and public health schemes.

More than ever, people are beginning to recognise and accept the signs of stress, anxiety and depression, and to do something about them. From mental wellbeing apps, the explosion of popularity in yoga classes as a hobby, to workplace schemes aimed at caring for the mental and physical health of employees, wellness has crept into virtually every aspect of modern life.

And the tourism market is not immune to this. It only makes sense that people want to maintain their habits around physical and mental health when they go on holiday, as well as when they’re at home.

Combine all this with faster lifestyles, more incidents of work-related stress, and a past year that has undoubtedly taken its toll on the mental health of us all, and you have the perfect conditions for a rise in wellness tourism.

More now than ever people want to truly relax, unwind, and look after themselves and their physical health.

Where can I find a Wellness Retreat in 2021?

It’s clear that this summer at least, the idea of travelling to places like Costa Rica, India and Thailand look a little out of reach, but that doesn’t mean you can’t enjoy a wellness holiday a little closer to home.

Wild Wellness Retreat in North Wales

belltents lit up at night

You only have to head as far the rolling green hills and winding rivers of North Wales to enjoy this UK wellness retreat. Take four days to escape the pressures of urban life and enjoy experiences like paddleboarding and outdoor yoga, then enjoy wholesome nights of storytelling around a crackling campfire under the stars as night falls.

Nature Immersion Retreat in the Tamar Valley

view from accommodation in cornwall

A chance to truly get back in touch with nature and reset, this nature immersion retreat on the border of Devon and Cornwall takes you to deep, ancient woodland, sees you eating dishes made with produce grown naturally on the land, and taking part in activities designed to leave you re-energised and re-centred, and ready to take on the world again.


Here at Not In The Guidebooks, we offer a wide range of wellness holidays and retreats around the globe, so that you can experience the world from a unique perspective and really get in touch with the local culture, cuisine and people.

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